SPC, Goulburn Valley fruit to hit Chinese shelves

SPC, Goulburn Valley fruit to hit Chinese shelves

Mon, 29/01/2018 - 10:15
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Reg Weine

SPC managing director Reg Weine says China will underpin the company's long-term growth strategies. Photo: SPC

SPC is embarking on a China mission, tapping into growing consumer demand for high-quality food products through a partnership with one of the country’s biggest agribusiness conglomerates.

Both the SPC and Goulburn Valley lines of packaged fruit will be exposed to the world’s largest consumer market through a partnership with China State Farm Agribusiness Shanghai, which was ratified last week at a ceremony in Shanghai.

The products will be distributed in China by CSFA Shanghai, part of the CSFA Group Corporation.

SPC managing director Reg Weine said the China expansion was an integral step in the company realising its growth strategy.

Mr Weine said SPC planned to have its fruit products available at high end supermarkets, specialty retailers and leading e-commerce platforms.

“It’s about taking our market-leading brands into markets where provenance plays a part, and there is a large enough consumer market that is affluent and willing to pay a premium for Australian produce,” Mr Weine said.

“The Chinese market is five times the size of the Australian processed fruit market, which makes this a huge opportunity.”

SPC, a division of Coca-Cola Amatil which is celebrating its 100th year in business in 2018, has been exporting its products internationally for more than 90 years, to the USA, UK, Europe, Southeast Asia, Japan and the Middle East.