JD.com expands Golden Koala's reach

JD.com expands Golden Koala's reach

Thu, 12/04/2018 - 16:19

Golden Koala brand owner Jatenergy is facilitating offline and online distribution throughout China. Photo: Jatenergy

Golden Koala milk, infant formula and milk powders will soon be available on JD.com, after the e-commerce giant approved the sale of the dairy products on its JD.hk cross border platform.

First orders on JD.com are expected to commence shortly, Golden Koala brand owner Jatenergy said in a statement to the ASX.

The distribution deal follows a similar agreement announced late last month by Jatenergy that will see Golden Koala dairy products available through Jiangsu Jbingo International’s online and offline platforms.

Late last year Jatenergy reached agreement with another of China’s major e-commerce players, Kaola.com, to sell Golden Koala products through its specialist baby products platform.

Jatenergy, which specialises in the distribution of Australian products through Chinese sales channels, also announced today a letter of intent with state-backed Shanghai Dragon Corporation, to bring new Australian products to Chinese consumers and develop new brands for the Chinese market.

“This week we have taken major steps forward to sell Golden Koala products, both through China’s biggest online seller, and offline through a major state-owned trading company and retailer,” Jatenergy director Wilton Yao said.

“JD is the second major Chinese platform to select Golden Koala, after baby products specialist NetEase Kaola.

“Together with Shanghai Dragon’s retail shop presence, this should deliver a huge lift to brand profile and sales.

“Our commitment to sourcing the best Australian products is unwavering and we will continue to work with China’s most capable online and offline distributors to deliver them to Chinese families.”

Jatenergy has been making solid progress in recent weeks in expanding its offering, including a deal with intellectual property group and skincare products manufacturer Abundant Produce.

Under that deal, Jatenergy will promote Abundant Produce’s Abundant Natural Health face treatments and body creams through its Chinese consumer network.

“Product quality and provenance are critical factors in supplying the Chinese market and ANH’s natural range meets these requirements 100 per cent,” Mr Yao said.

“Key to promoting ANH’s range in China is its focus on the scientific development of its products in collaboration with the University of Sydney and the University of NSW.”